Presented by Sanderson Ford, this annual event brings together players of all skill levels for a day of spirited competition and community giving in the Phoenix Metro area. Competitors go head-to-head for cash prizes, medals, and the ultimate bragging rights: the coveted "Golden Paddle." The event is filled with local flavor — sports celebrities, team mascots (including the Phoenix Suns Gorilla), and Arizona Sports hosts all join in to play and engage with fans. Every dollar raised benefits Operation Santa Claus, supporting local charities across the Valley.

I was tasked with branding the event and designing all of the marketing collateral across digital and print platforms.

I was tasked with creating a series of static and animated digital advertisements to build excitement and drive sign-ups for the tournament. Each ad was designed to capture attention quickly while staying on-brand with Arizona Sports' bold, energetic look. The campaign ran across multiple digital platforms including Facebook, Instagram, and X,  as well as on the Arizona Sports website, helping reach a wide audience of listeners and pickleball fans throughout the promotional period.